Chris Boud’s First 30 Days at Tyviso: Insights from the World of Brand Partnerships

Since joining Tyviso as Head of Sales in January, Chris Boud has dived headfirst into brand partnerships. In just 30 days, he’s already uncovered key insights that can make or break a campaign. Here are his biggest takeaways from his first month:

• Know your audience: Understanding who your audience is and what they want is key to successful brand partnerships; choosing the wrong partners can be disastrous for a campaign! Sometimes the image you have for your brand doesn’t match up to how the audience perceives you. Other times you may think having partners that align with your brand is what your customers want, when actually they want something totally different. Or maybe a bigger chunk of your customers are buying gifts for someone else, so your partners should be attractive to your buyer, not your ultimate user.
  
  
• Stay humble: this links to the one above, but just because you think your brand is seen one way, if that’s not the case you need to accept this and either align your strategy to that perception or figure out a holistic approach to change that.
  
  
• Follow the data: Data is king, very quickly you’ll understand what is working, what isn’t and by following the data be able to establish why. Then you can double down and see the results fly.
  
  
• Think outside the box: I hate that phrase! But a client proved this to me on a recent call: a travel brand suggested Deliveroo as brand partner which I thought sounded odd, but he then pointed out that when you get home from holiday you don’t want to cook…genuis!