Successful Brand Partnerships: Case Studies from Leading Companies
In the ever-evolving digital landscape, brand partnerships have emerged as powerful tools for driving conversions and enhancing customer loyalty. By working together, brands can create unique offerings that keep customers engaged while optimising the checkout experience. Let’s dive into five case studies of successful brand partnerships, all using Tyviso’s affiliate marketing expertise to boost conversion rates and customer retention.
1. Secret Sales: The Off-Price Fashion Leader Raises the Stakes
Objective: With thousands of luxury and high-street brands, Secret Sales wanted to see if the right offers could drive basket completion and increase AOV.
Approach: Using Tyviso’s “Gift With Purchase” product, Secret Sales created a slick, custom widget to offer gifts on the basket page. The brand maintained full control over the widget design, ensuring seamless integration with their high-converting site.
Result: The strategy paid off, delivering a 66% boost in basket completions and a 14% increase in order value—just in time to lift holiday sales by 11%!
2. Parcel2Go: Elevating Engagement in an Unlikely Space
Objective: For Parcel2Go, the goal was simple: boost AOV and conversion rates in a non-traditional ecommerce setup.
Approach: Tyviso’s team helped Parcel2Go find high-quality partner brands, using the “Gift With Purchase” model to add value during checkout. Three split tests later, they nailed down the most effective design.
Result: The optimised checkout led to a 1.8% increase in basket completions, a staggering 29.23% increase in average order value, and a 17.2% increase in revenue per user. Small change, big impact!
3. Online4Baby: More Than Just Baby Steps in Conversion
Objective: The UK’s leading nursery retailer needed to keep parents clicking “buy” by adding extra value in their first brand partnership endeavour.
Approach: Online4Baby’s customised widget offered three highly relevant brands as “Gift With Purchase” options, thanks to Tyviso’s expansive partner library.
Result: Within a month, 25% of customers picked a gift, which translated to a 46% increase in basket completion. Orders with a gift also had a 17.2% higher AOV—a winning formula for baby brand loyalty!
4. Plusnet: Keeping Customers Online with Customised Perks
Objective: In a competitive broadband market, Plusnet sought to build customer loyalty by adding value through exclusive rewards.
Approach: With Tyviso’s rewards platform, Plusnet created a grid of 12 tailored offers, enhancing their “My Perks” page. The page was designed to blend seamlessly with the rest of the Plusnet site.
Result: Customers who visited “My Perks” were 90% more likely to upgrade, 33% more likely to revisit, and showed a 5% reduction in churn. A little reward goes a long way!
5. A Cleaning Brand’s Sparkling Success
Objective: A leading home care brand looked to Increase conversions, average order value, and basket completion rates by offering personalised GWP offers.
Approach: Using Tyviso’s dynamic GWP ads, the brand displayed relevant offers based on the customer’s cart. For example, those buying pet vacuum cleaners were offered a free trial of a dog food subscription. The campaign was validated with A/B testing, comparing dynamic GWP offers with static ones.
Result: The dynamic ads saw a 2.5x higher click-through rate than static offers, and 50% of customers who engaged with a GWP offer completed their purchase. The brand also saw a 4% increase in basket uplift, proving that personalised offers can make a significant impact on conversions.
These case studies demonstrate that the right brand partnerships, coupled with targeted affiliate marketing strategies, can deliver measurable results. By leveraging tools like Tyviso’s “Gift With Purchase” and rewards platforms, brands can create more engaging shopping experiences that resonate with customers and drive long-term success. So, whether you’re just starting to explore brand partnerships or looking to optimise your current strategy, there’s plenty of potential for growth.
Sid Senthilnayagam
Client Services @ Tyviso
You’re just a click away from growing your revenue with science.
✔ No monthly fees ✔ No setup fees ✔ Activate in one click
