Hoover Drives £130K Revenue Uplift in One Month With Tyviso

£130K in 30 Days: Hoover UK Sees Major Revenue Uplift with Tyviso

How Hoover UK drove direct sales and improved basket completion with strategic Gift-With-Purchase offers

Hoover UK is a trusted name in home appliances. However, most of their sales came through third-party retailers. As a result, they struggled to connect directly with customers, limiting their ability to build lasting relationships.

“We’re really excited to be able to offer our customers added value in the checkout. Not only do we hope this will help to increase our conversion rate, but it allows us to offer genuine value to our customers alongside our existing product offering. Set up was straightforward and the team at Tyviso were very helpful in getting the email flows set up and helping to link us with relevant brands who wanted to start working with us.”

Alex Wall

Performance Marketing Manager, Haier | Hoover | Candy

Objectives

The campaign focused on three clear objectives:

Improve basket completion rates on their own channels.
Increase direct online sales through a strategic Gift-With-Purchase (GWP) incentive.
Select partner brands that resonated with Hoover’s home-oriented audience.

Approach

Hoover UK added Tyviso’s Gift With Purchase (GWP) solution onto their checkout page. Integration was an easy process, requiring only one line of code to be added to their website.

Tyviso analysed customer data to help Hoover select science-led brand partnerships and offers that aligned with their products. SimplyCook was chosen for its easy-to-use recipe kits, appealing to busy households and enhancing the overall value of the purchase. Wine52’ offer of a free case of wine provided a universally attractive reward, encouraging customers to complete their transaction.

Results

After one month:

Customers who selected a gift had a 4.3x higher basket conversion rate than those who didn’t select a gift.
The increased basket completion resulted in a revenue increase of over £131,000 (in 1 month).
SimplyCook achieved an impressive conversion rate of 14.53%, while Wine52 saw an even higher CVR of 21.19%.

After a successful first month, Hoover UK is excited to continue working with Tyviso.

Using Tyviso’s Gift With Purchase solution, Hoover saw a clear boost in direct-to-consumer sales and more engagement on their website. The initial results exceeded expectations and both teams are now focused on building on this success to achieve even better outcomes in the months to come.

“Based on the first month’s data, Hoover is on track to generate over £1m in additional revenue over the next 12 months. Brands should seriously rethink investing millions in paid ads with little return when a gift-with-purchase strategy can deliver outstanding results.”

Adrian Vella

CEO, Tyviso

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