A prominent home and floor care brand sought to improve conversion rates and boost average order value in their online channels. With a focus on creating an engaging buying experience, they aimed to turn hesitant shoppers into committed buyers through carefully tailored, high-value offers.

To address these objectives, the brand implemented Tyviso’s Gift With Purchase solution. This allowed them to display enticing offers to customers at the most critical point of their purchase journey, the checkout page. By running dynamic ads, the brand was able to better target its audience using real-time data, displaying personalised offers that were based on what was in the shopper’s cart. As an example, customers buying pet vacuum cleaners were offered a free trial on a dog food subscription service.

Using Tyviso’s A/B testing tools, dynamic ads were initially rolled out to a portion of the brand’s online traffic. The test group received dynamic GWP ad placements, while the control group proceeded through the typical purchase flow with static offers. This setup enabled the team to gauge the specific impact of dynamic GWP ads on metrics such as click-through rate (CTR), checkout conversions, and basket uplift.

Tyviso worked closely with the brand to integrate the GWP widget, ensuring a frictionless experience that integrated naturally with the company’s existing site layout.

Data from the dynamic ad A/B test has shown overwhelmingly positive results, with performance well above industry averages:

• CTR: The ad click-through rate (CTR) was 2.5 times higher than the average GWP client, showcasing a notable level of engagement with the dynamic ad placements.
• Checkout Completion: 50% of customers who engaged with a GWP offer followed through with their purchase, showing that the incentive positively influenced basket completion rates.
• Basket Uplift: The brand also reported a 4% increase in basket uplift, attributed to customers perceiving purchases with GWP as better value, which incentivised increased spending.