Carers Card UK transformed the lives of thousands of carers through an impactful rewards programme that helps them save up to £2k a year. By partnering with Tyviso, they achieved over 12 million ad views in just one year and a 5% conversion rate, with thousands of rewards claimed.
Objectives
Recognising the vital role that rewards play in creating value for their users, Carers Card UK identified two primary targets:
- Increase app engagement by offering rewards that carers could use regularly to improve their everyday lives.
- Build a rewards programme that required minimal effort to manage while avoiding the complexities of negotiating with individual brands.
Approach
Carers Card UK partnered with Tyviso to design a rewards programme that was focused on meeting carers’ specific needs while being straightforward to implement. Here’s how the collaboration worked:
- Seamless Integration: Tyviso’s integration process used a lightweight script that could be implemented in minutes, requiring no effort from Carers Card UK’s team.
- Access to Popular Brands: Carers Card UK gained immediate access to brands like Nike, JustEat and Amazon Music, offering carers a mix of practical savings and memorable experiences.
- Tailored Rewards: Tyviso worked closely with Carers Card UK to curate offers aligned to their users’ requirements. Regular updates ensured rewards continued to remain relevant.
Results
The partnership resulted in significant improvements to user engagement and satisfaction:
- 12 Million+ Ad Views in less than a year: Demonstrating the platform’s success in keeping users engaged over time, with carers frequently returning to discover new offers. This high level of interaction underscored the programme’s relevance and appeal.
- 5% Conversion Rate with thousands of Rewards Claimed: Showing that the rewards resonated with carers. The conversion rate reflected how the programme met real-world needs and provided practical savings.
With partnerships spanning categories such as FMCG, health, and clothing, Carers Card UK ensured users always had access to a diverse selection of offers to choose from. The success of this rewards programme reflected the tangible difference it made to carers’ lives.
Through this partnership with Tyviso, Carers Card UK built a platform that their users trusted and valued. The programme strengthened loyalty and reinforced Carers Card’s core mission of providing meaningful support to the carers community.
"Carers give so much of themselves every day; they deserve to feel appreciated. The opportunity to give something back has made this campaign as enjoyable as it has been successful."
