How Ninja Kitchen Mixed Innovation with Partnerships for Optimal Results

Ninja Germany partnered with Tyviso to enhance their revenue through a gift-with-purchase programme. Using our platform, they assessed hundreds of brands to select gifts that appealed to their audience.

Following detailed A/B testing, they introduced a curated selection of items, including premium kitchen gadgets, food boxes and meal kits, which quickly piqued the interest of their customers.

This strategic approach resulted in a 58.62% increase in basket value and a 4.84% rise in average order value, as customers who claimed these gifts were less likely to use discount codes.

Objectives

Ninja Germany, leveraging its high site traffic and cooking-focused audience, aimed to enhance customer value and site performance by concentrating on three main goals:

1. Improve basket completion rates
2. Increase average order value
3. Collaborate with brands that resonate with Ninja’s audience and complement their product offerings

Approach

Ninja utilised Tyviso’s Gift With Purchase solution by integrating it directly into their basket and checkout pages. Tyviso assisted in selecting ideal partners including HelloFresh, Marley Spoon, and Uber Eats, aligning with Ninja’s concept and securing premium market offers.

Performance was consistently monitored using a data science-led approach , showing a steady improvement in widget interaction rates, as well as increases in both basket value and average order value.

Thanks to Awin MasterTag, the integration was effortlessly executed with a single click, requiring no development team involvement.

Results

A month after launch, Ninja saw valuable results in terms of basket & AOV uplift:

1. Average order value increased by 4.84%
2. Basket completion rate increased by 58.62%
3. The steadily growing widget interaction rate resulted in a surge in gift claims