Online4Baby Flourishes In Its First Steps Into Science-led Brand Partnerships with Tyviso
Online4Baby is the UK No.1 Independent Nursery retailer.
Giving support for bump to baby since 1987 and selling an unrivalled product range, they provide only the best quality baby products at the best prices.
Objectives
As they ventured into brand partnership for the first time, O4B had clear objective in mind and sought a partner capable of delivering substantial results. They chose Tyviso to assist in three critical areas:
- Increase basket completion rate
- Raise total site AOV
- Surface other brands popular with its shoppers
Approach
O4B used Tyviso’s Gift With Purchase platform to analyse and evaluate suitable partners for the brand, using a data-driven approach and an existing library of top-quality partners.
The Tyviso team also carefully designed and built a fully customised 3-brand widget for the brand’s basket page to meet O4B’s goals and connect with their audience.
Deployed through Tag Manager, once the widget was ready – implementation was seamless.
Results
After 30 days, the results showcased the power of a science-led approach to brand partnerships, with key highlights including:
- 25% of shoppers selected a gift during their checkout, increasing perceived value
- When a gift was selected, basket completion rose 46% supporting conversion rate
- The same users also spent 17.2% more, improving AOV
Finally, with a CVR of 12%, the campaign successfully delivered offers that are most relevant to O4B customers, and added value to their experience with the brand.
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