4.7x Increase in Revenue Per User: How Parcel2Go Benefited from a Science-Led Brand Partnerships

Parcel2Go is the UK’s leading courier comparison website.

With over 20 years of experience, they are proud to offer a range of parcel delivery services from all the biggest carriers to help you get your parcel to its destination at a price you’ll love! P2G has helped find the cheapest prices for over 100 million parcels since 2001.

"From Day 1 I couldn’t say a better word about Tyviso’s support and flexibility. The team worked with us on finding a solution that fit our site, remained close while we tested, and were a constant support across optimisations and data analysis. I’m looking forward to a continued future with the team, and I’m excited to see what more we can achieve with Tyviso."

Sian Wells

Digital Marketing Manager, Parcel2Go

Objectives

Parcel2Go started its journey in brand partnerships to increase its profitability and enhance its customers’ value. With this, the following goals were chosen:

Increase Basket Completion Rate
Boost Average Order Value
Generate more mutual benefit for both customer and P2G

Approach

Parcel2Go used Tyviso’s Gift With Purchase product by placing it on the basket page. Tyviso helped choose suitable partners for the brand from a ready-made selection of high-quality options, employing a science-led, data-driven approach.

A/B testing was conducted to optimise partner selection and placement, ensuring the strategy delivered maximum impact and measurable results.

Parcel2Go is not a traditional e-commerce site, so extensive testing was performed to find the best design for their site. After three different split tests, a final design was chosen, tailored to optimise the user experience by adapting to the specific device being used, whether it’s a mobile, tablet, or desktop.

The GWP script was implemented via Tag Manager, ensuring a seamless and efficient integration.

Results

The final split test was based on valuable data collected from earlier tests. Each test provided insights into user behaviour and helped refine the design for better performance. This data-driven approach led to the best results, including:

1.8% increase in basket completion rate
Average order value increased by 29.23 %
17.2% increase in revenue per user

"This campaign was a masterclass in two teams working together to deliver the results. P2G is a unique customer journey. Measured A/B testing and working together played a massive part in providing great customer value."

Adrian Vella

Ceo, Tyviso

We can also help you grow your revenue and offer more to your customers at no extra cost to you

✔ No monthly fees ✔ No setup fees ✔ Activate in one click

Tagged Success Stories