Global Kitchen Appliance Brand Achieves 59.02% Basket Uplift with Tyviso’s Science-Led Strategy
How Strategic Partnerships and Tyviso’s Tools Enhanced Checkout Performance
Objectives
A globally renowned brand, with substantial site traffic, aimed to boost value for their customers and enhance site performance by focusing on three key components:
- Increase basket completion rate
- Boost average order value
- Partner with brands that align with their audience and complement their products.
Approach
The brand used Tyviso’s Gift With Purchase product by placing it in their basket and checkout page. Tyviso helped the brand select the best-matched FMCG partners and secure best-in-market offers.
Using Tyviso’s A/B testing tool for the initial launch and a science-led, data-driven strategy, the GWP widget was initially exposed to 25% of traffic. After monitoring and observing positive results, the brand increased it to 50% and then to 100% traffic a week later.
The GWP script was integrated through Awin MasterTag, allowing for a seamless and efficient one-click activation.
Results
Within a month, the brand saw a remarkable widget interaction rate, resulting in the following outcomes:
- Average order value increased by 14 %
- Basket uplift by 10.2%
- 13% offer conversion rate
- £1m+ overall CRO benefit
These results showcase the impact of a science-led, data-driven approach in driving customer engagement and conversions. By monitoring performance and refining the strategy, the brand achieved significant gains in sales, loyalty, and satisfaction, highlighting the value of Tyviso’s GWP product and strategic partnerships.
We can also help you grow your revenue and offer more to your customers at no extra cost to you
✔ No monthly fees ✔ No setup fees ✔ Activate in one click
