Success Stories

Sparkling Success: How a Leading Cleaning Brand Mopped Up Sales with Gift Offers

Enhance your checkout performance with strategic partnerships and Tyviso's tools. Discover how a prominent cleaning brand improved conversion rates and boosted average order value.
"Tyviso turns incentives into a seamless part of the cart experience. Users enjoy it, brands benefit from it, and basket completion rates clearly improve."
Triantafillos Pavlidis
Head of Affiliates & Partner Marketing, Ninja
"Tyviso turns incentives into a seamless part of the cart experience. Users enjoy it, brands benefit from it, and basket completion rates clearly improve."
Triantafillos Pavlidis
Head of Affiliates & Partner Marketing, Ninja
“At Tyviso, we’re focused on helping brands grow their revenue through science-led, strategic partnerships. LG’s move to embrace Gift with Purchase shows true leadership in putting customer value first, without eroding margins.”

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Adrian Vella
CEO, Tyviso
“Partnering with Sky is another strong vote of confidence from the industry. It reinforces our mission to build data-driven brand partnerships that deliver lasting loyalty through relevance, value and customer insight.”
Adrian Vella
CEO, Tyviso
"Sales generated by brand partnerships have seen an impressive growth of 98%, making them the fastest-growing partner type on the Awin network. Advertisers are increasingly collaborating with relevant brand partners, which allows for highly targeted new customer acquisition. This strategy not only attracts new customers but also ensures they are of better quality. A well-known FMCG brand saw that over 55% of customers referred through a brand partner were retained for at least six weeks, compared to 37% through other marketing channels. It's this ability to drive strategic acquisition that is seeing so many advertisers turn to brand partners."
Lee Metters
Regional Senior Brand Partnership and Retail Media Lead, Awin
“This is about helping teams move faster. Brand partnerships have always driven great results, but now you can double verify uplift, in real time"

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Adrian Vella
CEO, Tyviso
"CSQ are delighted to announce our expanded partnership and integration with Tyviso. This integration strengthens our ecosystem, allowing our customers to deeply connect reward based offers with customer behaviour and drive smarter, faster growth."
Chris Formosa
VP, Alliances, Contentsquare
“By partnering with exciting brands and offering attractive, secure incentives that are easy to add to the cart, it has made shopping more engaging. This tool not only makes the experience more enjoyable but also boosts basket completion rates. We’re excited about future brand partnerships and expanding into more markets..”
Triantafillos Pavlidis
Head of Affiliates & Partner Marketing, Central Europe
“Tyviso has enhanced the shopping experience for our users with an innovative, creative, and seamlessly integrated solution. By partnering with exciting brands and offering attractive, secure incentives that are easy to add to the cart, it has made shopping more engaging. This tool not only makes the experience more enjoyable but also boosts basket completion rates. We’re excited about future brand partnerships and expanding into more markets.”
Anisha Ubhi
UX Data Analyst, Shark
“Our strategy is built on partner intelligence. For Mobile Phones Direct, we applied the human knowledge, technology refined over years and a methodology proven to work across leading brands. The results came fast. We moved to 100 per cent of traffic almost immediately. This case study proves once again that a gift with purchase strategy can significantly lift basket completion rate for ecommerce brands.”
Adrian Vella
CEO, Tyviso
“We were seeing lower-than-expected conversion rates and knew we needed a fresh approach to drive engagement at checkout. Tyviso’s team made the implementation of their Gift with Purchase technology incredibly smooth - from tailoring the widget to our site’s look and feel, to helping us select offers that truly resonated with our customers. Not only have we seen an uplift in basket completion rates when customers engage with the gifts, but we’ve also added real value to the customer journey.”
Ricardo Chae
Performance Marketing Manager @Mobile Phones Direct
"This partnership is a perfect example of how Tyviso approaches conversion rate optimisation scientifically. By running a robust A/B test during peak periods, we ensured the data was not just compelling, but bulletproof. We're excited to keep pushing the boundaries together and deliver even greater results in the months ahead."
Adrian Vella
CEO, Tyviso
“Based on the first month’s data, Hoover is on track to generate over £1m in additional revenue over the next 12 months. Brands should seriously rethink investing millions in paid ads with little return when a gift-with-purchase strategy can deliver outstanding results.”
Adrian Vella
CEO, Tyviso
“We’re really excited to be able to offer our customers added value in the checkout. Not only do we hope this will help to increase our conversion rate, but it allows us to offer genuine value to our customers alongside our existing product offering. Set up was straightforward and the team at Tyviso were very helpful in getting the email flows set up and helping to link us with relevant brands who wanted to start working with us.”
Alex Wall
Performance Marketing Manager, Haier | Hoover | Candy

"This campaign perfectly shows that brand partnerships are more than a flash-in-pan campaign. From the increased basket completion and higher spending, this campaign has added significant measurable value to the customer purchasing experience."

Adrian Vella
CEO, Tyviso

“Tyviso has enhanced the shopping experience for our users with an innovative, creative, and seamlessly integrated solution. By partnering with exciting brands and offering attractive, secure incentives that are easy to add to the cart, it has made shopping more engaging. This tool not only makes the experience more enjoyable but also boosts basket completion rates. We’re excited about future brand partnerships and expanding into more markets.”

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Triantafillos Pavlidis
Head of Affiliates & Partner Marketing, Central Europe
"You'd usually say that results like this are surprising. But, given the herculean effort of both teams and insight-based optimisation, I'm not. This campaign is a best-in-class example of what brand partnerships can deliver."
Adrian Vella
CEO, Tyviso
“A super quick, seamless integration with our app enabled us to get an offering to all our EE customers very quickly. The proposition is yielding great results, driving great engagement and importantly returning visitors, and giving us great flexibility to trial new ways for our customers to save money.”
Caroline Nakielny
Head of Rewards & Loyalty, EE
"Carers give so much of themselves every day; they deserve to feel appreciated. The opportunity to give something back has made this campaign as enjoyable as it has been successful."
Adrian Vella
CEO, Tyviso
“Partnering with Tyviso has been a game-changer for Carers Card UK. Their expertise and unwavering dedication has helped us deliver even greater value to our members. Tyviso’s meticulous attention to detail and focus on building strong, collaborative relationships have ensured that the needs of carers remain at the heart of everything we do. This partnership has unlocked new opportunities for growth and innovation, and we’re thrilled to see where this journey will take us next!”
Russell Berry
Co-Founder
"Wild has truly benefitted from being one of the first brands to 'jump' on the brand partnerships wagon. This campaign show the power of brand partnerships in driving tangible business value at scale."
Adrian Vella
CEO, Tyviso
"Having rigorously tested the impact of GWP on conversion rate, we were ecstatic to confirm the hypothesis that offering ‘Free Gifts’ to our customers before checkout would increase our basket completion rate. We’ll now be looking to roll GWP out across all our markets. We have also seen a very positive response from our customers who appreciate the ‘Free Gift’, contributing to an enhanced customer experience when shopping with us."

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Flora Jetha
Partnerships Manager, Wild
"Plusnet has bolstered its promise to customers with its new rewards offering — broadband with enormous benefits and high customer value. Clearly, their customers appreciate it, too! The results of this initiative have been staggering and are excellent proof of what great brand partnerships and execution can have on brand loyalty and, ultimately, revenue."
Adrian Vella
CEO, Tyviso
"Working with Tyviso to launch our new Plusnet Perks platform has really moved the dial on how stakeholders see the channel overall.Mutual dedication, attention to detail and excellent relationship building have all ensured we keep the customer at the heart of everything.It’s an exciting time in Brand Partnerships, and we cannot wait to see where we will go next!"

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Amy Metcalfe
Digital Trading Manager, Plusnet‍

"This campaign has been a great example of how science-led partnerships and close collaboration can take brands from crawling to running extremely quickly. The Nursery Store’s approach of going beyond just the normal, for example, also doing site banners promoting the offers, has reflected in the fantastic interaction rates they saw and, therefore, overall performance."

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Adrian Vella
CEO, Tyviso
"We are incredibly pleased with the results of our partnership with Tyviso. Venturing into brand collaborations for the first time, we've met our objectives and enhanced our customer journey. The seamless integration of Tyviso’s innovative Gift With Purchase platform has been a pivotal factor in elevating both customer engagement and satisfaction. The remarkable improvements we've seen in basket completion and average order value reflect our dedication to providing the best shopping experience."
Toby Gavin
CMO, The Nursery Store
"This campaign was a masterclass in two teams working together to deliver the results. P2G is a unique customer journey. Measured A/B testing and working together played a massive part in providing great customer value."
Adrian Vella
CEO, Tyviso
"From Day 1 I couldn’t say a better word about Tyviso’s support and flexibility. The team worked with us on finding a solution that fit our site, remained close while we tested, and were a constant support across optimisations and data analysis. I’m looking forward to a continued future with the team, and I’m excited to see what more we can achieve with Tyviso."
Sian Wells
Digital Marketing Manager, Parcel2Go
"This campaign perfectly shows that brand partnerships are more than a flash-in-pan campaign. From the increased basket completion and higher spending, this campaign has added significant measurable value to the customer purchasing experience."
Adrian Vella
CEO, Tyviso
"Working with Tyviso and their proprietary technology to be able to help bring affinity third party offers to our customers has been instrumental in both improving our performance and customer proposition over the last 6 months."

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Alex Adamson
CMO, Secret Sales
"These results demonstrate the effectiveness of Tyviso’s product stack in driving Conversion Rate Optimisation for retail brands looking to boost revenue while engaging their customers."
Adrian Vella
CEO, Tyviso
"This campaign perfectly shows that brand partnerships are more than a flash-in-pan campaign. From the increased basket completion and higher spending, this campaign has added significant measurable value to the customer purchasing experience."
Adrian Vella
CEO, Tyviso
“At Tyviso we know that brand partnerships are the key to unlocking higher revenue without spending additional budget or offering discounts that eat into your margins. Our science-led approach has consistently delivered outstanding results. In fact, we are delighted to share a new record set by Haier, who achieved a remarkable 177% increase in basket completion rates by adding value through carefully chosen gifts with purchase.”
Adrian Vella
CEO, Tyviso

“Tyviso have helped us boost both basket conversion rates and average order value, encouraging customers to complete their purchase and discover more of our range along the way.”

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Alex Wall
Performance Marketing Manager, Haier | Hoover | Candy
Industry
Product used
Gift After Purchase
Gift With Purchase
Rewards
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How Strategic Partnerships and Tyviso’s Tools Enhanced Checkout Performance

Objectives

A prominent home and floor care brand sought to improve conversion rates and boost average order value in their online channels. With a focus on creating an engaging buying experience, they aimed to turn hesitant shoppers into committed buyers through carefully tailored, high-value offers

Approach

To address these objectives, the brand implemented Tyviso’s Gift With Purchase solution. This allowed them to display enticing offers to customers at the most critical point of their purchase journey, the checkout page. By running dynamic ads, the brand was able to better target its audience using real-time data, displaying personalised offers that were based on what was in the shopper’s cart. As an example, customers buying pet vacuum cleaners were offered a free trial on a dog food subscription service.‍

Using Tyviso’s A/B testing tools, dynamic ads were initially rolled out to a portion of the brand’s online traffic. The test group received dynamic GWP ad placements, while the control group proceeded through the typical purchase flow with static offers. This data-driven approach enabled the team to gauge the specific impact of dynamic GWP ads on metrics such as click-through rate (CTR), checkout conversions, and basket uplift.‍

Tyviso worked closely with the brand to integrate the GWP widget, ensuring a frictionless experience that integrated naturally with the company’s existing site layout.

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Results

Data from the dynamic ad A/B test has shown overwhelmingly positive results, with performance well above industry averages:

  • CTR: The ad click-through rate (CTR) was 2.5 times higher than the average GWP client, showcasing a notable level of engagement with the dynamic ad placements.
  • Checkout Completion: 50% of customers who engaged with a GWP offer followed through with their purchase, showing that the incentive positively influenced basket completion rates.
  • Basket Uplift: The brand also reported a 4% increase in basket uplift, attributed to customers perceiving purchases with GWP as better value, which incentivised increased spending.

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These results demonstrate the effectiveness of Tyviso’s product stack in driving Conversion Rate Optimisation for retail brands looking to boost revenue while engaging their customers.

"These results demonstrate the effectiveness of Tyviso’s product stack in driving Conversion Rate Optimisation for retail brands looking to boost revenue while engaging their customers."
Adrian Vella
CEO, Tyviso

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