Benefitting from having an ex-HelloFresh founder on the team, Wild are no stranger to partnerships; it’s a critical growth tool for the Berlin-based dining behemoth.
With this in mind, Wild chose Tyviso to help begin its brand partnership journey.
Objectives
At its core, Wild had three main reasons to promote other brands on its site:
- To provide extra value to new and existing customers
- To increase their basket completion rate
Approach
Over a 60-day test, Wild performed a 50/50 A/B on their checkout traffic using Tyviso’s Gift With Purchase (GWP) product.
This data-driven approach was used to find the ideal placement and design of the checkout widget.
Similar testing was also done on receptiveness to brand partners such as SimplyCook, Tastecard, Gousto, Smol & Audible.
Results
Tested over 5 million user sessions, a clear uplift in basket completion was confirmed, and the initiative rolled out 100% of traffic.
At peak during testing, GWP-exposed baskets delivered 10% higher completion vs control.
"Wild has truly benefitted from being one of the first brands to 'jump' on the brand partnerships wagon. This campaign show the power of brand partnerships in driving tangible business value at scale."
