Wild selects Tyviso to avoid a Goose-Chase.

Wild has become the UK’s #1 sustainable deodorant brand within two years of takeoff.

Benefitting from having an ex-HelloFresh founder on the team, Wild are no stranger to partnerships; it’s a critical growth tool for the Berlin-based dining behemoth.

With this in mind, Wild chose Tyviso to help begin its brand partnership journey.

"Having rigorously tested the impact of GWP on conversion rate, we were ecstatic to confirm the hypothesis that offering ‘Free Gifts’ to our customers before checkout would increase our basket completion rate. We’ll now be looking to roll GWP out across all our markets. We have also seen a very positive response from our customers who appreciate the ‘Free Gift’, contributing to an enhanced customer experience when shopping with us."

Flora Jetha

Partnerships Manager, Wild

Objectives

At its core, Wild had three main reasons to promote other brands on its site:

To provide extra value to new and existing customers
To increase their basket completion rate

Approach

Over a 60-day test, Wild performed a 50/50 A/B on their checkout traffic using Tyviso’s Gift With Purchase (GWP) product.

This data-driven approach was used to find the ideal placement and design of the checkout widget.

Similar testing was also done on receptiveness to brand partners such as SimplyCook, Tastecard, Gousto, Smol & Audible.

Results

Tested over 5 million user sessions, a clear uplift in basket completion was confirmed, and the initiative rolled out 100% of traffic.

At peak during testing, GWP-exposed baskets delivered 10% higher completion vs control.

"Wild has truly benefitted from being one of the first brands to 'jump' on the brand partnerships wagon. This campaign show the power of brand partnerships in driving tangible business value at scale."

Adrian Vella

Ceo, Tyviso

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