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How to maximise CPM

Maximising ROI When CPMs Are Rising

CPMs are rising, margins are tightening, and traditional paid media is delivering less for more. While many brands continue to chase expensive impressions, smarter marketers are shifting strategy. This blog explores how performance-led growth models are outperforming old tactics, with real-world case studies from Shark Germany and EE that show how value-driven strategies can boost both conversions and customer loyalty.

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First visit discounts promise nirvana and deliver damage

Discount pop-ups hurt brand value and train customers to wait for deals. Instead, gift-with-purchase partnerships add value without reducing prices. Brands like Shark and Ninja Kitchen saw major conversion boosts using this strategy. It is a sustainable, high-ROI alternative that protects margins and enhances customer experience.

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Partnerships Genius: Awin

Video: Tyviso x Awin​

Learn how retailers can go beyond customer acquisition by using partnerships to drive loyalty, increase basket completion and raise average order value.

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7 Ways to Make Brand Partnerships Worthwhile

7 Ways to Make Brand Partnerships Worthwhile

If you’re considering a brand partnership strategy, it is important to know that the real value lies not just in creating these partnerships, but in promoting them strategically. When done right, brand partnerships can reduce your customer acquisition costs, boost conversion rates and build long-term customer loyalty, all whilst providing genuine value that customers actually want.

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Welcome LG

Tyviso Partners with LG to Launch New Gift with Purchase Programme​

Tyviso is delighted to announce a new partnership with global technology leader LG, aimed at enhancing customer experience through an exclusive Gift with Purchase initiative.

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Welcome

Tyviso to Power Rewards for Sky Customers

With this launch, Sky customers will receive more value, more often, through smart, data-led partner brand partnerships campaigns curated by Tyviso.

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