Most e-commerce marketers are laser-focused on top-of-funnel metrics such as traffic, ROAS, impressions. But often, the fastest wins come from improving what happens at checkout. Gift-with-purchase is one of the most overlooked conversion levers. It can lift AOV, boost conversion rates, and make the checkout experience feel more valuable, all without discounting.
In this article, we explore how three brands used gift-with-purchase to improve results, with real data and direct feedback from the people who ran the campaigns.