Black Friday 2024 proved that consumer demand is stronger than ever. It also exposed the dangers of chasing sales through deep discounts alone. Retailers who cut prices by 40 to 50 percent quickly discovered that record-breaking sales do not matter when margins collapse.
In 2025, the smartest brands will step away from the discount race to the bottom and instead focus on strategic discounting combined with gift-with-purchase offers. This approach protects profit margins, lifts conversion rates, grows average order values, and strengthens customer loyalty.