Video Archives

How to Increase Customer Lifetime Value Without Big Budgets

This article reveals proven strategies that e-commerce leaders use to boost Customer Lifetime Value without exhausting their marketing budgets. You will learn how companies like Haier achieved 177% higher basket completion rates, how Ninja Germany increased average order value by 4.84%, and how EE reduced customer churn by 34.5% through strategic partnerships rather than expensive advertising campaigns.

Brand Partnerships That Drive Revenue: 3 Case Studies

This article examines how brand partnerships for e-commerce drive measurable revenue growth through three detailed case studies. Learn how Haier achieved 177.89% higher basket completion, EE reduced customer churn by 34.5% through rewards programmes, and Secret Sales increased AOV by 14% all without discounting.

The Real Cost of Churn – and How to Fix It

Customer churn is the silent killer of e-commerce. Every lost customer equals wasted marketing spend and missed lifetime value. The strongest results come from smarter retention. Case studies from EE and Plusnet show that well-designed rewards and brand partnerships cut churn by over 30%, protect profit margins, and build genuine loyalty.
In 2025, the smartest brands will step away from the discount race to the bottom and instead focus on strategic discounting combined with gift-with-purchase offers. This approach protects profit margins, lifts conversion rates, grows average order values, and strengthens customer loyalty.

Black Friday 2025: How to Win Without Killing Your Margins

Black Friday 2024 proved that consumer demand is stronger than ever. It also exposed the dangers of chasing sales through deep discounts alone. Retailers who cut prices by 40 to 50 percent quickly discovered that record-breaking sales do not matter when margins collapse.

In 2025, the smartest brands will step away from the discount race to the bottom and instead focus on strategic discounting combined with gift-with-purchase offers. This approach protects profit margins, lifts conversion rates, grows average order values, and strengthens customer loyalty.

Video: Tyviso x Vivobarefoot

Steffen Hagavei, Affiliate Lead at Vivobarefoot, shares how the brand is driving growth by combining customer acquisition and loyalty through strategic brand partnerships. Backed by years of affiliate marketing experience, he explains how Vivobarefoot is using gifting and conversion tactics to move hesitant shoppers toward purchase. With a major digital refresh underway, including loyalty rewards and integrated customer accounts, Steffen highlights the power of testing, brand alignment, and measurable results in building long-term value.

Beyond Discounts: How Electronics Brands Are Breaking Free from the Margin Trap

Electronics brands are stuck in a cycle of discounts that drain margins and weaken loyalty. A new approach is changing the story. By using gift-with-purchase strategies and brand partnerships, leading brands like Hoover, Ninja and Shark are increasing conversions, lifting basket values and protecting profitability. The results show customers respond more to added value than lower prices, pointing to a more sustainable future for electronics retail.

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