Brand Partnerships That Drive Revenue: 3 Case Studies

This article examines how brand partnerships for e-commerce drive measurable revenue growth through three detailed case studies. Learn how Haier achieved 177.89% higher basket completion, EE reduced customer churn by 34.5% through rewards programmes, and Secret Sales increased AOV by 14% all without discounting. These performance marketing strategies demonstrate how e-commerce partnerships deliver conversion rate optimisation, customer lifetime value growth and reduced churn whilst protecting margins. The evidence shows partnerships aren’t just marketing tactics but essential revenue engines for modern retailers looking to increase revenue without discounts.

How Gift With Purchase Increases Basket Completion Rates

Haier Case Study: 177.89% Improvement with Strategic Partnerships

Haier, the global appliance manufacturer, faced a critical challenge: reducing dependence on third-party retailers whilst driving direct-to-consumer sales through their own channels. Traditional discount-led approaches were eating into already tight margins on white goods.

Implementation Strategy for Gift With Purchase

Working with Tyviso, Haier integrated a Gift With Purchase (GWP) widget directly into their Shopify store, requiring just one line of code. The implementation was surgical: customers browsing appliances were offered relevant lifestyle gifts from premium partners, such as Care + Protect laundry pods for washing machine purchases.

Rather than generic offers, each gift complemented the primary purchase, creating a logical value proposition that felt curated rather than promotional.

The results after only a few weeks show the impact:

• 177.89% increase in basket completion rate
• 18.75% boost in average order value
• 5.34% widget click-through rate

Adding value through partnerships consistently outperforms discounting. Customers complete purchases without margin erosion and the business benefits from stronger unit economics.

How to Reduce Customer Churn with Reward Partnerships

EE Telecoms Success Story: 34.5% Churn Reduction

EE operates in one of the UK’s most competitive markets: telecommunications. With customers constantly bombarded by switching incentives from rivals, retention had become the make-or-break metric for long-term profitability.

How to Building a Customer Loyalty Programme That Delivers Results

Tyviso helped EE launch a comprehensive rewards programme integrated directly into the EE mobile app. Rather than creating their own reward ecosystem from scratch, EE leveraged partnerships with over 5,000 brands to offer customers meaningful savings and experiences.

The programme became central to the customer experience, giving subscribers access to exclusive offers across retail, dining, entertainment, and services.

Customer Retention Metrics and ROI

• 34.5% reduction in customer churn
• £1,500+ annual savings per customer
• 90% repeat engagement within six months

Reward-based models create ongoing value that strengthens customer loyalty and reduces churn at scale. For subscription businesses, this translates directly to improved customer lifetime value.

Best Practices for E-commerce Partnership Implementation

Secret Sales Performance Marketing Results

Secret Sales already operated a high-converting e-commerce site, but leadership wanted to push profitability further without resorting to aggressive discounting that would damage brand positioning.

Optimising Checkout Process with Strategic Partnerships

The solution involved deploying a GWP widget on basket pages that allowed customers to select free gifts from a curated selection of premium partners. The key was positioning was that these weren’t desperate last-minute discounts, but valuable additions that enhanced the shopping experience.

Average Order Value Improvement Through Partnerships

• 66% increase in basket completion rate
• 14% boost in average order value
• Double-digit claim rates on partner offers

Even brands with strong conversion rates can unlock new growth levers through partnerships. The secret lies in positioning partnerships as added value rather than discount alternatives.

Why Brand Partnerships Outperform Traditional Marketing

Speed to Value: Tyviso’s partnership integrations take just one minute to implement and deliver measurable uplift within weeks. This offers an immediate revenue growth opportunity.

Revenue Protection: By avoiding reliance on discounting, brands protect margins whilst still driving conversion improvements. This creates sustainable growth rather than a race to the bottom on pricing.

Scalability: Partnership programmes evolve with your audience. Successful offers can be expanded, whilst underperforming partnerships can be quickly replaced. This creates an optimisable system rather than a fixed cost centre.

Trust Factor: Customers increasingly value curated, relevant offers from trusted brands. Partnership programmes tap into this preference, creating positive associations rather than discount fatigue.

The Revenue Engine You’ve Been Missing

Brand partnerships are a revenue engine proven across industries. From appliance manufacturers to telecom giants to fashion retailers, the results are consistent: higher conversion rates, improved customer lifetime value, and stronger margins.

The question isn’t whether partnerships work, it is whether you can afford not to implement them whilst your competitors gain the advantage.

Ready to see how your e-commerce brand can use partnerships to drive basket uplift, higher AOV, and long-term loyalty without discounting? Book a strategy call with Tyviso today and discover what’s possible when you choose value over discounts.

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