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Fashion and beauty brands often turn to discounts to boost sales, but this can weaken margins and brand value. By focusing on personalised rewards, curated offers and engaging checkout experiences, brands can increase conversions and loyalty while protecting their prices.

Luxury brands can no longer rely on logo power to drive online sales. With spending down and conversion rates low, shoppers expect value as well as prestige. Discounting risks damaging brand appeal, while well-chosen gifts with purchase can lift conversions, increase order value and build loyalty. When seamlessly integrated and aligned with brand storytelling, this approach gives customers a reason to buy without reducing prices.

CPMs are rising, margins are tightening, and traditional paid media is delivering less for more. While many brands continue to chase expensive impressions, smarter marketers are shifting strategy. This blog explores how performance-led growth models are outperforming old tactics, with real-world case studies from Shark Germany and EE that show how value-driven strategies can boost both conversions and customer loyalty.

Discount pop-ups hurt brand value and train customers to wait for deals. Instead, gift-with-purchase partnerships add value without reducing prices. Brands like Shark and Ninja Kitchen saw major conversion boosts using this strategy. It is a sustainable, high-ROI alternative that protects margins and enhances customer experience.

If you’re considering a brand partnership strategy, it is important to know that the real value lies not just in creating these partnerships, but in promoting them strategically. When done right, brand partnerships can reduce your customer acquisition costs, boost conversion rates and build long-term customer loyalty, all whilst providing genuine value that customers actually want.