Our Blog

Most e-commerce marketers are laser-focused on top-of-funnel metrics such as traffic, ROAS, impressions. But often, the fastest wins come from improving what happens at checkout. Gift-with-purchase is one of the most overlooked conversion levers. It can lift AOV, boost conversion rates, and make the checkout experience feel more valuable, all without discounting.
In this article, we explore how three brands used gift-with-purchase to improve results, with real data and direct feedback from the people who ran the campaigns.

Many e-commerce partnerships underperform because they are launched without structured testing. A/B testing transforms these initiatives into measurable, optimisable growth channels. By refining variables such as placement, creative format and offer type, brands can significantly improve conversion, basket value and retention. Case studies from Secret Sales and Shark demonstrate how disciplined testing delivers substantial uplifts and proven ROI. This article explores four execution mistakes that can derail partnership campaigns and what successful implementations look like when these challenges are addressed properly.

Increasing Average Order Value (AOV) is one of the most underused levers for e-commerce growth, especially in a world of rising CAC and discount fatigue. This blog explores how top UK brands are boosting AOV without slashing prices, using smart tactics like bundling, checkout incentives, and most effectively, gift-with-purchase brand partnerships.

Brand partnerships are quickly becoming a key growth strategy for e-commerce brands, but many still struggle to get them right. This article looks at why so many partnerships fall short and how a more structured, testable approach can lead to better outcomes.

This article reveals proven strategies that e-commerce leaders use to boost Customer Lifetime Value without exhausting their marketing budgets. You will learn how companies like Haier achieved 177% higher basket completion rates, how Ninja Germany increased average order value by 4.84%, and how EE reduced customer churn by 34.5% through strategic partnerships rather than expensive advertising campaigns.

This article examines how brand partnerships for e-commerce drive measurable revenue growth through three detailed case studies. Learn how Haier achieved 177.89% higher basket completion, EE reduced customer churn by 34.5% through rewards programmes, and Secret Sales increased AOV by 14% all without discounting.