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Discount pop-ups hurt brand value and train customers to wait for deals. Instead, gift-with-purchase partnerships add value without reducing prices. Brands like Shark and Ninja Kitchen saw major conversion boosts using this strategy. It is a sustainable, high-ROI alternative that protects margins and enhances customer experience.

If you’re considering a brand partnership strategy, it is important to know that the real value lies not just in creating these partnerships, but in promoting them strategically. When done right, brand partnerships can reduce your customer acquisition costs, boost conversion rates and build long-term customer loyalty, all whilst providing genuine value that customers actually want.

Tyviso is delighted to announce a new partnership with global technology leader LG, aimed at enhancing customer experience through an exclusive Gift with Purchase initiative.

With this launch, Sky customers will receive more value, more often, through smart, data-led partner brand partnerships campaigns curated by Tyviso.

Cutting marketing investment blindly is like performing surgery with a machete. You might reduce costs in the short term, but you’ll likely damage your long-term growth prospects and competitive position. Meanwhile, the smartest e-commerce leaders are strategically reallocating their spend to maximise impact from every pound invested. Let’s explore exactly where to wield the axe and where to double down for maximum return.