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Marketing on a Tight Budget

Marketing on a Tight Budget: Where to Cut and Where to Invest in 2025

Cutting marketing investment blindly is like performing surgery with a machete. You might reduce costs in the short term, but you’ll likely damage your long-term growth prospects and competitive position. Meanwhile, the smartest e-commerce leaders are strategically reallocating their spend to maximise impact from every pound invested. Let’s explore exactly where to wield the axe and where to double down for maximum return.

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Using Behavioural Triggers to Improve Basket Conversion Rate

Shoppers abandon baskets when the offer feels unclear or low in value. Instead of relying on discounts, smart brands use behavioural triggers like gifting and ease of use to guide decisions. This approach helps reduce hesitation and drive results, with some seeing over 60 percent increases in basket completion.

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