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Tyviso to Power Rewards for Sky Customers

Explore the new Sky VIP rewards programme fueled by Tyviso, designed to enhance customer loyalty and engagement across brands.
Maria Covlea
Written by
Maria Covlea
Published on
24 July 2026
09 July 2025
Tyviso to Power Rewards for Sky Customers
“Three months in, Smart Pass Rewards is already gathering real momentum. Value per view grew by 77% as we entered month four, and customers are continuing to come back. It’s been an exciting partnership for Tyviso, helping Ocado add even more value to Smart Pass, and we’re only getting started..”

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Adrian Vella
Adrian Vella
CEO, Tyviso

We’re excited to announce that Sky customers can now enjoy exclusive Rewards powered by Tyviso.

This marks a major moment for our team as we continue delivering value-driven engagement for some of the UK’s top brands.

Sky is one of Europe’s leading media and entertainment companies, and part of Comcast Corporation, a global media and technology leader.

At Sky, ‘Believe in Better’ is more than a slogan. It’s embedded in everything they do, including loyalty and retention.

With this launch, Sky VIP members will receive more value, more often, through smart, data-led partner brand partnerships campaigns curated by Tyviso.

Alongside Sky we are focused on driving:

  • Higher customer engagement
  • Long-term loyalty
  • Stronger perceived value

Offers will be personalised and fully integrated into the Sky VIP experience to maximise reach and relevance.

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Transcript

“Partnering with Sky is another strong vote of confidence from the industry. It reinforces our mission to build data-driven brand partnerships that deliver lasting loyalty through relevance, value and customer insight.”
Adrian Vella
Adrian Vella
CEO, Tyviso

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