Carers Card UK is a dedicated membership card for unpaid carers across the UK, giving holders access to a range of exclusive discounts and benefits. By partnering with Tyviso to power their loyalty Rewards programme, Carers Card UK was able to help their members save up to £2,000 a year, achieving over 12 million offer views in just one year, alongside a 5% conversion rate and thousands of rewards claimed by carers across the country.
Objectives
Recognising the vital role that rewards play in creating value for their users, Carers Card UK identified two primary targets:
- Increase app engagement by offering loyalty rewards that carers could use regularly to improve their everyday lives.
- Build a loyalty rewards programme that required minimal effort to manage while avoiding the complexities of negotiating with individual partner brands.
Approach
Carers Card UK partnered with Tyviso to design a loyalty Rewards programme that was focused on meeting carers’ specific needs while being straightforward to implement. Here’s how the collaboration worked:
- Seamless Integration: Tyviso’s integration process used a lightweight script that could be implemented in minutes, requiring no effort from Carers Card UK’s team.
- Access to Popular Brands: Carers Card UK gained immediate access to brands like Nike, JustEat and Amazon Music, offering carers a mix of practical savings and memorable experiences.
- Tailored Loyalty Rewards: Tyviso worked closely with Carers Card UK to curate partner brands offers aligned to their users’ requirements. Regular updates ensured the loyalty rewards continued to remain relevant.
Results
The loyalty rewards app resulted in significant improvements to user engagement and satisfaction:
- 12 Million+ Offer Views in less than a year: Demonstrating the app’s success in keeping users engaged over time, with carers frequently returning to discover new offers. This high level of interaction underscored the loyalty app’s relevance and appeal.
- 5% Conversion Rate with thousands of Rewards claimed: Showing that the rewards resonated with carers. The conversion rate reflected how the loyalty programme met real-world needs and provided practical savings.
With partner brands spanning categories such as FMCG, health, and clothing, Carers Card UK ensured users always had access to a diverse selection of offers to choose from. The success of this loyalty Rewards programme reflected the tangible difference it made to carers’ lives.
Through this partnership with Tyviso, Carers Card UK built a loyalty Rewards platform that their users trusted and valued. The programme strengthened loyalty and reinforced Carers Card’s core mission of providing meaningful support to the carers community.
"Carers give so much of themselves every day; they deserve to feel appreciated. The opportunity to give something back has made this campaign as enjoyable as it has been successful."
