Haier, a premium home appliances brand, saw a 177.89% increase in basket completion after they introduced a gift with purchase widget.
Objectives
Haier aimed to increase direct-to-site sales and reduce dependence on third-party retailers by offering customers free gifts at the checkout.
Specifically, the brand focused on three key objectives:
- First, improve basket completion rate.
- Second, increase average order value.
- Finally, offer customers exclusive gifts along with their purchase.
Approach
Seamlessly integrated through Tyviso’s Shopify app, the implementation was as simple as a single click. Moreover, the widget design was fully aligned with Haier’s website for a consistent user experience.
In addition, partner selection was tailored to Haier’s audience – individuals who are passionate about enhancing their home environment and are willing to invest in high-quality kitchen appliances. To meet these preferences, brands like Care + Protect were selected, offering incentives such as a free laundry pods with free delivery.
Results
Just one month after launching, Haier has seen excellent results. Customers who chose to check out with the offers have:
- 177.89% higher basket completion rate
- 18.75% higher average order value
- 5.34% widget CTR
As a result, after demonstrating the value of the gift with purchase element, Haier is looking to expand their partnership with Tyviso and further enhance the effectiveness of the widget.
“At Tyviso we know that brand partnerships are the key to unlocking higher revenue without spending additional budget or offering discounts that eat into your margins. Our science-led approach has consistently delivered outstanding results. In fact, we are delighted to share a new record set by Haier, who achieved a remarkable 177% increase in basket completion rates by adding value through carefully chosen gifts with purchase.”
