Haier, a premium Home Appliances and Consumer Electronic brand, saw a 177.89% increase in basket completion after they introduced a Gift With Purchase strategy powered by Tyviso.
The Gift With Purchase model works by connecting e-commerce brands with partner offers, allowing retailers to present customers with relevant, curated gifts at the point of checkout. Rather than relying on discounts, the approach adds complementary products from partner brands to the basket, increasing perceived value for the customer without reducing margins for the retailer.
Objectives
Haier aimed to increase direct-to-site sales and reduce dependence on third-party retailers by offering customers free partner brand gifts at the checkout.
Specifically, the brand focused on three key objectives:
- Improve basket completion rate.
- Increase average order value.
- Offer customers exclusive gifts along with their purchase.
Approach
The solution was integrated directly into Haier's Shopify store with no development work required, and a widget designed to match the look and feel of their existing website. This ensured the experience felt native to the site rather than a third-party addition, keeping the Commerce Journey smooth and consistent from browsing through to checkout.
In addition, the checkout marketing strategy was tailored to Haier's audience – individuals who are passionate about enhancing their home environment and are willing to invest in high-quality kitchen appliances. To meet these preferences, brands like Care + Protect were selected, offering checkout incentives such as a free laundry pods with free delivery.
Results
Just one month after launching, the impact was clear. Customers who engaged with the Gift With Purchase offer at checkout demonstrated significantly stronger purchasing behaviour, with those who checked out with the offers showing:
- 177.89% higher basket completion rate
- 18.75% higher average order value
- 5.34% widget CTR
As a result, after demonstrating the value of the gift with purchase element, Haier is looking to expand their partnership with Tyviso and further enhance the effectiveness of the widget.
“At Tyviso we know that brand partnerships are the key to unlocking higher revenue without spending additional budget or offering discounts that eat into your margins. Our science-led approach has consistently delivered outstanding results. In fact, we are delighted to share a new record set by Haier, who achieved a remarkable 177% increase in basket completion rates by adding value through carefully chosen gifts with purchase.”
