Special Delivery: Increased Revenue to Parcel2Go
Parcel2Go is the UK's leading courier comparison website.
With over 20 years of experience, they are proud to offer a range of parcel delivery services from all the biggest carriers to help you get your parcel to its destination at a price you’ll love! P2G has helped find the cheapest prices for over 100 million parcels since 2001.
Objectives
Parcel2Go started its journey in brand partnerships to increase its profitability and enhance its customers' value. With this, the following goals were chosen:
- Increase Basket Completion Rate
- Boost Average Order Value
- Generate more mutual benefit for both customer and P2G
Approach
Parcel2Go used Tyviso's Gift With Purchase product by placing it on the basket page. Tyviso helped choose suitable partners for the brand from a ready-made selection of high-quality options.
Parcel2Go is not a traditional e-commerce site, so extensive testing was performed to find the correct design for their site. After three different split tests, a final design was settled on, which varies by device.
The GWP script was implemented via Tag Manager, ensuring a seamless and efficient integration.
Results
The final split test delivered the best results. These being:
- 1.8% increase in basket completion rate
- Average order value increased by 29.23 %
- 17.2% increase in revenue per user
"From Day 1 I couldn’t say a better word about Tyviso’s support and flexibility. The team worked with us on finding a solution that fit our site, remained close while we tested, and were a constant support across optimisations and data analysis. I’m looking forward to a continued future with the team, and I’m excited to see what more we can achieve with Tyviso."
Sian Wells, Digital Marketing Manager
"This campaign was a masterclass in two teams working together to deliver the results. P2G is a unique customer journey. Measured A/B testing and working together played a massive part in providing great customer value."
Adrian Vella, CEO, Tyviso
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