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Shark, part of the SharkNinja Brand, in Germany is already an industry leader in both the beauty and cleaning categories. But as customers become more mindful with their spending, they’re also looking for more value with every purchase.
To meet this demand and strengthen loyalty, they partnered with Tyviso. The goal was to offer relevant, high-perceived-value gifts at checkout that reward customers and enhance the overall experience.
Objectives
The campaign focused on three clear objectives:
- Increasing basket completion rate
- Increasing the average order value
- Offering relevant gifts that resonate with their audience
Approach
Shark Germany seamlessly integrated Tyviso’s Gift with Purchase solution via the Awin MasterTag – a simple one-click integration. With Tyviso’s support, they partnered with brands like Freddie’s Flowers, Tails.com, and Amazon Music to offer compelling gifts to customers.
Since launch, performance has been closely monitored to ensure steady improvements in widget engagement, basket completion, and average order value. Ongoing optimisations have been made collaboratively to enhance both the widget and the offers.
Results
In just one month after launch, Shark Germany has seen:
- A 38.75% increase in basket completion
- A 7.8% increase in average order value
- A consistent rise in widget click-through rates
By using strategic partnerships and continuous optimisation, Shark Germany has successfully enhanced the shopping experience and driven stronger performance.
"This campaign perfectly shows that brand partnerships are more than a flash-in-pan campaign. From the increased basket completion and higher spending, this campaign has added significant measurable value to the customer purchasing experience."
