Wild is a UK-based natural deodorant brand known for its refillable, eco-friendly products and a loyal customer base passionate about sustainable living. Recognising the potential of brand partnerships as a tool to add value at the checkout, Wild partnered with Tyviso to introduce a Gift With Purchase strategy and put it to the test.
Objectives
At its core, Wild had two main reasons to offer checkout incentives:
- To provide extra value to new and existing customers
- To increase their basket completion rate
Approach
Over a 60-day test, Wild performed a 50/50 A/B on their checkout traffic using Tyviso’s Gift With Purchase solution.
This data-driven approach was used to find the ideal placement and design of the checkout widget.
Similar testing was also done on receptiveness to brand partners such as SimplyCook, Tastecard, Gousto, Smol & Audible.
Results
Tested over 5 million user sessions, a clear uplift in basket completion was confirmed, and the initiative rolled out 100% of traffic.
At peak during testing, Gift With Purchase exposed baskets delivered 10% higher completion vs control.
"Wild has truly benefitted from being one of the first brands to 'jump' on the brand partnerships wagon. This campaign show the power of brand partnerships in driving tangible business value at scale."
