Adrian Vella (00:01.194)
Okay, so welcome and thank you for joining us today. Today we’re thrilled to share more about our exciting integration between TVZO and Partnerize, a leader in partnership automation trusted by over 2000 global brands. Joining me is Jesper, who’s going to share some insights on this partnership and how it benefits e-commerce brands. How are doing today, Jesper?
Jesper (00:22.264)
Yeah, I’m good, thank you. I’m really good. How are you doing?
Adrian Vella (00:25.208)
Very good, thank you, very good. Looking forward to this chat. So I’m kick off into it straight away. Let’s start with basics. Can you tell us what Partnerize is and what makes it a leader in partnership automation for over 2,000 global brands?
Jesper (00:27.0)
Good. Yeah, me too. Sounds good.
Jesper (00:39.358)
Hahaha
Jesper (00:49.216)
Yeah, so what makes Partnerize a leader for over 2000 global brands is basically that it’s an all-in-one platform that helps brands run the entire partnership program. So everything from recruiting partners to tracking results, handling payments and making sure there are things like brand safety and fraud protection in place essentially and much, more. that’s really it.
And then I think the fact that we bring all of that in together into one place, it’s what makes Partnerize stand out. It just makes scaling partnerships much more efficient and helps brands rely less on paid search or traditional marketing channels.
Adrian Vella (01:29.431)
And can you describe in a few words how brands and Partnerize would actually go about activating the Tyviso Tag on Partnerize?
Jesper (01:37.878)
Yes, so the way that brands would activate the Tyviso tag via Partnerize would… It can honestly be described in just a few words. It’s really that simple. if a brand is already on the Partnerize tag and now that Tyviso is fully integrated onto the Partnerize tag, it’s really just a one-click process within the platform. And then after that Tyviso will be doing all the heavy lifting.
Basically introducing the brand to relevant partners and kicking off the partnership in general. So it really is that simple. And then if a brand isn’t already on the Partnerize tag, can just reach out to either the Partnerize support team who’s able to help them get set up or to the relevant contact within Partnerize.
Adrian Vella (02:26.145)
I think everyone’s got to love a kind of one click activation. So partnerships are all about making connections that drive values. Do think this integration could help drive value?
Jesper (03:09.228)
Yes, I think one of the main things, one of the main unique values that integration can help drive brands on Partnerize is just how easy it makes for brands to add new revenue streams through brand to brand partnerships.
I think today’s affiliate landscape is not just about driving traffic. It’s more about connecting with customers in more relevant ways and timely ways with the right offers. So, for example, with this integration, brands can now
do quite a few things, they were able to replace generic discounts for more targeted offers at checkout, for example. And I think that’s crucial to the overall strategy. That can also help increase things like average order value as well as conversion rates overall. But I think perhaps most importantly, it just helps drive customer loyalty. And they can do that through being able to offer customer exclusive rewards as well as gifts from partner brands.
I would say all of this adds up to just a better experience for the customer as well as driving better results for the brand.
Adrian Vella (04:45.525)
It sounds pretty good. What brand do you think is nailing it in partnerships at the moment and why do you think they are?
Jesper (04:53.71)
Yes, so when it comes to a brand nailing it currently in partnerships, I wouldn’t say there’s necessarily a one size fits all when it comes to partnerships. There are loads of brands that are doing smart things right now, but I would say the ones that are really nailing it are those who treat partnerships as more than just a traffic driver, as I was touching on earlier.
It’s really about diversifying, so working with a mix of different partner types across all parts of the funnel and now also with brand-to-brand partnerships as part of that.
The key is really, I would say, tailoring each relationship to fit the partner and the audience, which would lead to a more engaged customer and then feel more genuine and effective overall. So now that Tyviso is part of the partner I set up, it’s even easier for brands to be able to add that strategy to the mix.
Adrian Vella (05:47.701)
And then finally, looking ahead, how do you see this partnership evolving in the future?
Jesper (05:54.51)
I mean, we’re just getting started, right? No, but at Partnerize, we see more and more brands that are looking for smarter and more creative ways to engage their customers. So I think this partnership fits that perfectly.
The fact that it’s so easy to get set up and running means we’ll hopefully have more and more brands that are looking to test this out, learning from that, and then growing on it from there.
I think there’s loads of room to build on this, there’s loads of potential and I’m really excited to see what’s to come.
Adrian Vella (06:25.973)
and so are we. So thank you Jesper for sharing your insights. We’re really excited to see what this partnership means for brands looking to grow sustainably through high impact partnerships. To learn more, please feel free to reach out to either ourselves at Diviso or Partnerize. Both teams are pretty clued up on what needs to happen from here. And thanks for watching.
Jesper (06:47.736)
Thank you.
