Brand Partnerships: How a Data-Led Strategy Delivered a 66% Increase in Basket Completion for Secret Sales
Secret Sales is the leading premium ecommerce marketplace for off-price fashion, sportswear and beauty.
Its revolutionary business model is positively disrupting the discount sector, solving the problem of excess inventory for the biggest retailers and brands.
Secret Sales features over 2,500 luxury and high street brands, including Dolce & Gabbana, Puma, Kurt Geiger and Versace, and is proud to be home to 12 million registered account holders.
Secret Sales chose Tyviso to make sure even more customers look sharp.
Objectives
With a high-converting website already, Secret Sales wanted to explore if they could push their profitability higher with the following goals:
- Increase Basket Completion Rate
- Raise Average Order Value
- Find offers that resonate well with its audience
Approach
Secret Sales used Tyviso’s Gift With Purchase product, placing it on the basket page. This meant that their customers could pick a gift from a third-party brand whilst reviewing their basket.
Very conscious of their site design, Secret Sales led the design of their widget, which Tyviso then replicated down to a tee.
Results
When measured after 60 days, there was a very clear uplift on the Secret Sales site when users selected a gift on the widget:
- 66% increase in basket completion
- Increase in order value of 14 %
- Double digital claim rate on offers
These results were achieved through A/B testing and ongoing optimisations, which allowed the team to refine the widget and its impact. During December, these improvements contributed to an 11% total site uplift.
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